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Fang He

Product Designer

Fang He

I design B2B tools for Roku — helping content teams manage, merchandise, and publish video at scale.

Selected products

Case studies from my time at Roku, Visa, and personal work.

VSDC-CA — Visa Smart Debit/Credit Certificate Authority
Visa2020–2022

VSDC-CA — Visa Smart Debit/Credit Certificate Authority

Redesigned the operator portal for Visa's chip card certificate authority — a critical B2B platform used by 15,000+ users across 4,200 financial institutions worldwide to issue, manage, and download cryptographic certificates for EMV chip payments.

B2B · Enterprise · Fintech · Visa Design System · Accessibility

Visa Next — Buyer Digital Enablement
Visa2019–2020

Visa Next — Buyer Digital Enablement

Led design and user research for Visa Next — a strategic API platform enabling banks and fintechs to launch digital card services including card sharing, spending control, digital wallet management, and card issuance. Built and tested sample apps demoed at the Visa Client Summit.

Mobile · Fintech · Consumer · Research · Visa Next

Visa Digital Ticketing
Visa2020–2021

Visa Digital Ticketing

Designed end-to-end demo apps for Visa Digital Ticketing — a digital ticket solution leveraging Visa's tokenization and contactless EMV infrastructure — covering transit, event, and Paris 2024 Olympics use cases, from design exploration and user research through to branding and next-step strategy.

Mobile · Fintech · Consumer · UX Research · Visa

Visa Installments
Visa2020–2021

Visa Installments

Led design for Visa's debit-based installments solution — enabling issuers and merchants to offer fixed monthly payment plans to Visa cardholders. Covered two purchase flows (pre-enroll and real-time), two rounds of user research, and the integration of installments into Visa Click to Pay. The US and UK markets project $20M and $15M annual revenue respectively at year five.

Fintech · Mobile · Consumer · UX Research · Visa

DMPD OperA — Monitoring & Alerting Platform
Visa2018

DMPD OperA — Monitoring & Alerting Platform

Designed Visa's first home-grown end-to-end monitoring and alerting platform — used by 800+ internal users across developers, operations, and support teams to monitor API traffic, set alert rules, troubleshoot incidents, and track system health across Visa's critical payment infrastructure.

B2B · Internal Tools · Data Visualization · Enterprise · Visa

Crypto Risk Manager
Visa2020

Crypto Risk Manager

Co-designed Visa's first exploratory prototype for a Crypto Risk Manager — a compliance and monitoring tool enabling Visa's internal risk teams to onboard, monitor, and investigate cryptocurrency partners on VisaNet. In a design partnership, we conducted user research with four internal stakeholder groups and co-built the end-to-end prototype.

B2B · Internal Tools · Fintech · Research · Visa

SyncComm AI — Live Meeting & Communication Assistant
Personal2025–2026

SyncComm AI — Live Meeting & Communication Assistant

A 'prosthetic executive function' that helps neurodivergent professionals decode workplace communication in real time — live meeting support, tone nudges, and a social practice simulator.

AI · Accessibility · Mobile · Neurodiversity

Terra Prime
Personal2026

Terra Prime

An alternate atlas of an untouched Earth — explore 5 global ecosystems in a parallel reality where Homo sapiens never interrupted deep time. Built with React, Vite, and immersive multi-view experiences including a 3D globe, split-screen sliders, and ambient motion layers.

Creative Coding · Data Visualization · React · Immersive UX

Industrial Design — Earlier Work
Personal2009–2013

Industrial Design — Earlier Work

Physical product design work from my undergraduate studies — furniture, consumer electronics, and transportation concepts exploring form, function, and human-centered thinking.