01
Enterprise UX
Making complex operational systems clear, efficient, and dependable at scale.
About
Fang He
Product Designer · San Francisco Bay Area
I'm a product designer focused on making complex B2B tools simple and effective. Currently at Roku, I design the systems that help content operations teams manage video titles from acquisition to publication — working across a pipeline that serves millions of viewers.
My background spans industrial design and HCI, giving me a foundation in both physical form and digital interaction.
View resumeHow I work
From complexity to coherent systems
02
Research & systems thinking
Connecting user behavior, workflows, data, and organizational constraints.
03
Design systems
Building reusable patterns that improve consistency and speed up delivery.
04
AI-assisted workflows
Using AI to reduce repetitive work while keeping people in control.
Outside of work
- Traveling
- Snowboarding
- Violin
- Cat owner
Experience
My design journey
- 01
2009–2013
Industrial Design
Bachelor's Degree
Studied industrial design, learning the fundamentals of form, function, and human-centered thinking through physical product work.
- 02
2013–2016
Human Computer Interaction / Design Studies
Master's Degree
Deepened my understanding of digital interfaces, user research methods, and interaction design through graduate study in HCI.
- 03
2017–2020
Product Designer
Visa
Designed fintech products and experiences across multiple financial service products, working with cross-functional teams in a large enterprise environment.
- 04Current
2021–Present
Product Designer
Roku
Leading the video services design experience — designing B2B tools that empower Roku's content operations teams to manage, merchandise, and publish streaming content at scale.